sales 
LeadSloth
MARCH 16, 2009
ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). So the people behind ActiveConversion gave me a demo to show they are more than a niche player. Salesforce.com integration. From Web Analytics to Demand Generation.
Smashmouth Marketing
JUNE 17, 2010
ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com.
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Smashmouth Marketing
NOVEMBER 2, 2010
The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. Bill Rice - Kaleidico Jose Raul Rodriguez - Aon Dan Rogers - SmartLead by The AdTrack Corporation Anneke Seley - Phone Works LLC Tibor Shanto - Renbor Sales Solutions Inc. So choose wisely.
Customer Experience Matrix
JULY 20, 2009
Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software.
Customer Experience Matrix
NOVEMBER 5, 2009
Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. I still suspect they will, driven by the need for ever-closer cooperation between marketing and sales teams in managing prospect relationships. See Who’s Afraid of the Big, Bad Wolf?
Customer Experience Matrix
JULY 8, 2009
ActiveConversion is not new but also has a low price point. Judging from the press releases on their Web site, this may be due to a new release last October that added Salesforce.com integration. Major advances are still needed in usability, particularly for complex marketing programs, and in coordination with sales systems.
Customer Experience Matrix
NOVEMBER 18, 2009
This has more to do with the degree of personal selling (and after-sale service) than anything else. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. I also promised a blog post on the topic. Here it is.
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