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Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors. I spoke with Marketbright and Pardot this week and connected with ActiveConversion some time ago.

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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to Salesforce.com or let sales people access it withing Active Conversion itself.

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Election Day: SLMA's 50 Most Influential People in Sales Lead Management

Smashmouth Marketing

Stevens - eMarketing Strategy Chris Tremblay - Event Technologies Tann Tueller - Harte Hanks Frank van Veenendaal - salesforce.com Jenny Vance - LeadGen Mari Anne Vanella - The Vanella Group Chris Williams - Compusystems Keith Wolf - Virtual Appoint Steve Woods - Eloqua Fred Yee - ActiveConversion Scott Zimmerman - The Cyrano Group.

Leads360 100
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B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate

Customer Experience Matrix

The movement is coming mostly from the marketing automation side, presumably because there is more money to gain by moving into sales from marketing systems than vice versa: - marketing automation systems for small businesses ( Infusionsoft , Office Autopilot , Net-Results , ActiveConversion , etc.)

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My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

This has more to do with the degree of personal selling (and after-sale service) than anything else. I'll be flying cross country to attend, so you could too.) - Entrepreneurs: these products are aimed at companies where the owner does their own marketing, or perhaps one employee who does marketing along with other functions.

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To Manage Sales You Must Manage Sales Leads

ViewPoint

Some people make the case that artificial intelligence/ machine learning programs, such as Conversica , ActiveConversion , dbSignals , etc., The end solution to growing any company that wants a predictable and repeatable sales process is to ensure that 100% of all sales leads are managed and followed up. are the answer.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.