article thumbnail

Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

On the other hand, Silverpop is a major email service provider in its own right, so a large share of the Silverpop.com traffic probably has nothing to do with Vtrenz. Basically they suggest that Marketbright , Pardot , Marqui and ActiveConversion , are all pretty much comparable in market presence to Manticore and Market2Lead.

article thumbnail

Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Outbound email campaigns are largely irrelevant to this, so ActiveConversion doesn’t even offer email services. Rather, it allows users to email provider VerticalResponse or a different service of their choice. Active Conversion is offered as a service with prices based primarily on Web traffic.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Election Day: SLMA's 50 Most Influential People in Sales Lead Management

Smashmouth Marketing

Stevens - eMarketing Strategy Chris Tremblay - Event Technologies Tann Tueller - Harte Hanks Frank van Veenendaal - salesforce.com Jenny Vance - LeadGen Mari Anne Vanella - The Vanella Group Chris Williams - Compusystems Keith Wolf - Virtual Appoint Steve Woods - Eloqua Fred Yee - ActiveConversion Scott Zimmerman - The Cyrano Group.

Leads360 100
article thumbnail

B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate

Customer Experience Matrix

The movement is coming mostly from the marketing automation side, presumably because there is more money to gain by moving into sales from marketing systems than vice versa: - marketing automation systems for small businesses ( Infusionsoft , Office Autopilot , Net-Results , ActiveConversion , etc.)

article thumbnail

My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

This has more to do with the degree of personal selling (and after-sale service) than anything else. Vendors keep costs to a minimum by selling largely online or over the phone, and through self-service approaches such as free trials and pay-by-month arrangements without contracts. I also promised a blog post on the topic. Here it is.

article thumbnail

To Manage Sales You Must Manage Sales Leads

ViewPoint

Some people make the case that artificial intelligence/ machine learning programs, such as Conversica , ActiveConversion , dbSignals , etc., I didn’t say the program talks to them, but it does communicate. are the answer. Growing Popularity of Outsourcing. Someone can say that follow-up is the salesperson’s job and they should do it.

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

2) Database services – powerhouses like Dun&Bradstreet, Harte-Hanks, Acxiom, Equifax, infoUSA, and Merkle dominate this category , but B2B marketers tend to think of them more as list generators than providers of a broad spectrum of strategic data management to direct mail execution. Again, thanks for the dialogue. The good news?