Remove webinars
article thumbnail

3 Lead Generation Strategies for 2022

Heinz Marketing

Companies who regularly host or attend webinars may consider Instagram or Twitter live to host smaller more intimate events. This way you can invite partners or sponsors to go live with you and have an active conversation with the audience through the chat function. Wrapping It Up.

article thumbnail

From Volume to Value: 3 Things S&P Global Market Intelligence Did to Transform Their Marketing

SnapApp

Well, we recently hosted a webinar with Marketo and our customer S&P Global Market Intelligence and heard from Senior Marketing Manager Michelle Patterson about how their marketing organization made the transition from volume to value focus. . . . And it’s not just conversion rates that improved. Sound too good to be true?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are You Reaching Your A/E/C Lead Generation Potential?

Hinge Marketing

Stock content is the term for heavier pieces of content that remain evergreen over time: whitepapers, guides, ebooks, webinars, research reports, and more. Stock content can be a powerful tool for nurturing prospects and drawing them into an active conversation and consideration of your firm’s services.

article thumbnail

Low Cost Systems for Demand Generation

Customer Experience Matrix

Active Conversion : I had a chat with president Fred Yee last August although I didn’t publish a detailed review. [I Act-On Software : a slightly different take, with strong Webinar support and an option to use its own low-cost sales automation system as an alternative to Salesforce.com Price starts at $499 per month.

article thumbnail

The Pillars of Demand Generation for SaaS Companies

Directive Agency

Activation. Conversion Rate Optimization(CRO), or user experience optimization. Email campaigns can also lead to free webinars, white papers, and other high-quality content that improve the overall lead nurturing process. It is time for all SaaS marketers to follow suit.

article thumbnail

Channel Activity Digests: The Secret to Account Activity Visibility

Engagio

This is probably the first time you’ve ever heard the phrase “Channel Activity Digests,” but I promise this will become your favorite phrase (it 100% is mine!). So let’s break down exactly what it is: Channel – Refers to where the activity took place (webinar, tradeshow, content syndication, etc.). Well, now you can!

article thumbnail

Channel Activity Digests: The Secret to Account Activity Visibility

Engagio

This is probably the first time you’ve ever heard the phrase “Channel Activity Digests,” but I promise this will become your favorite phrase (it 100% is mine!). So let’s break down exactly what it is: Channel – Refers to where the activity took place (webinar, tradeshow, content syndication, etc.). Well, now you can!