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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. Leads can enter from channels other than email. Information can come from sources beyond the lead itself. For example, take Active Conversion.

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Low Cost Systems for Demand Generation

Customer Experience Matrix

Here are some alternatives that will come in at or below Marketo’s published starting price of $2,400 per month (or $1,500 for their “Lite” version). (To Pricing on their Web site is quite close to Marketo’s: $1,000 a month for a limited edition and $2,400 per month for all the bells and whistles, and no extra charge for installation.

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Digital Marketing Can Increase Industrial Sales

Industrial Marketing Today

Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. P.S. That article has generated a very active conversation for both sides of the argument. Source: The End of Solution Sales, Harvard Business Review – HBR blog).

RFP 60
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing.

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Your Guide to GreenRope's Predictive Analytics

GreenRope

Allows you to evaluate what aspects of your sales and marketing work best when converting leads. Tracks all factors leading up to a conversion, so you can see how your leads behave based on all correlators and data collected. The higher the number on the right hand side, the more that activity correlates to a conversion.

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Your Guide to GreenRope's Predictive Analytics

GreenRope

Allows you to evaluate what aspects of your sales and marketing work best when converting leads. Tracks all factors leading up to a conversion, so you can see how your leads behave based on all correlators and data collected. The higher the number on the right hand side, the more that activity correlates to a conversion.

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Your Guide to GreenRope's Predictive Analytics

GreenRope

Allows you to evaluate what aspects of your sales and marketing work best when converting leads. Tracks all factors leading up to a conversion, so you can see how your leads behave based on all correlators and data collected. The higher the number on the right hand side, the more that activity correlates to a conversion.