NuSpark Consulting
JANUARY 3, 2016
Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before. Feel free to email me, Paul Mosenson.
Martech
MARCH 30, 2023
It happens less today than in the past, thanks to the readily available data we can pull from platforms like Google Analytics. Google Analytics also offers a wealth of data that can tell you a lot about how your audience interacts with content, from acquisition channels to time on page and bounce rate. Where are they in the world?
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Sprout Social
OCTOBER 22, 2019
The existing demographic insights you can get from your Instagram analytics can tell you a lot about your Instagram target audience. For location-based Instagram targeting, you can make the most of the platform’s location tagging feature. Participating in the right conversations can help you get noticed by the right people.
Martech
FEBRUARY 24, 2022
More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.
TrustRadius Marketing
JULY 11, 2022
Web analytics software empowers enterprises the data and analysis to meet the needs of their diverse consumers. We go into some of the best web analytics software that are fantastically suited to major companies. We go into some of the best web analytics software that are fantastically suited to major companies.
Golden Spiral
NOVEMBER 8, 2018
01 Analytics. Many companies in B2B tech have a muddy view of what their users and buyers are doing because they haven’t evaluated and updated their analytics recently. A deep dive into your analytics can tell you how you’re doing here and what you need to fix. Analytics are the most “under the hood” change you need to consider.
Adobe Experience Cloud Blog
MARCH 16, 2015
On Sunday, Marketo featured four informative sessions around both marketing best practices and the future of marketing. Transformational Engagement Marketing Through Brand Activation and Consumer Nurturing. Activity based reporting and analytics—there was nothing advanced tying to revenue. Acquisition : Growth of fans.
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