Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
Adobe Experience Cloud Blog
MARCH 16, 2015
On Sunday, Marketo featured four informative sessions around both marketing best practices and the future of marketing. Transformational Engagement Marketing Through Brand Activation and Consumer Nurturing. No lead nurturing , and too much focus on the bottom-of-the-funnel. Activation : Conversion through the buying cycle.
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