Heinz Marketing

APRIL 19, 2022

So many companies are stuck using their tried-and-true sales tactics, that they haven’t considered what modern channels and strategies consumers use today. Let’s go over the basics of lead generation and 3 new trends to incorporate into your strategies for 2022. So, what are some lead generation trends to adapt to your 2022 strategy?

Lead Generation 103

Lead Generation Webinar Metrics Sales Qualified Leads Generation 103

SnapApp

SEPTEMBER 13, 2017

Well, we recently hosted a webinar with Marketo and our customer S&P Global Market Intelligence and heard from Senior Marketing Manager Michelle Patterson about how their marketing organization made the transition from volume to value focus. . . . And it’s not just conversion rates that improved. Sound too good to be true?

Lead Scoring 48

Lead Scoring Lead Ranking Allocation Sales Qualified Leads 48

Engagio

MARCH 18, 2020

Well that all ends today (cue drum roll)… with Channel Activity Digests. This is probably the first time you’ve ever heard the phrase “Channel Activity Digests,” but I promise this will become your favorite phrase (it 100% is mine!). Activity – Engagement with a prospect or customer (attended, submitted form, etc).

Activities 62

Activities Advertising Channels Multi-Channel Webinar Metrics 62

Engagio

MARCH 19, 2020

Well that all ends today (cue drum roll)… with Channel Activity Digests. This is probably the first time you’ve ever heard the phrase “Channel Activity Digests,” but I promise this will become your favorite phrase (it 100% is mine!). Activity – Engagement with a prospect or customer (attended, submitted form, etc). Wouldn’t you?

Activities 62

Activities Advertising Channels Multi-Channel Webinar Metrics 62

Engagio

MARCH 19, 2020

Well that all ends today (cue drum roll)… with Channel Activity Digests. This is probably the first time you’ve ever heard the phrase “Channel Activity Digests,” but I promise this will become your favorite phrase (it 100% is mine!). Activity – Engagement with a prospect or customer (attended, submitted form, etc). Wouldn’t you?

Activities 62

Activities Advertising Channels Multi-Channel Webinar Metrics 62

Directive Agency

MARCH 25, 2020

Consistent brand activation is necessary when your target buyer isn’t ready to purchase. Activation. Conversion Rate Optimization(CRO), or user experience optimization. For these various levels, different kinds of content and link building strategies can be useful. Activation. There are various ways to do this.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Hinge Marketing

JUNE 25, 2014

To achieve this high growth status, however, your website must be optimized for online lead generation, acting as an anchor for the rest of your online activities and initiatives. Stock content is the term for heavier pieces of content that remain evergreen over time: whitepapers, guides, ebooks, webinars, research reports, and more.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48