Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

MARCH 27, 2019

In part one of this series, I compared marketing attribution to the Big Bad Wolf, a once-intimidating presence that kept marketers from successfully connecting their marketing to revenue. While the act is no longer such a scary monster, the intricacies of attribution models remains a beast. Single-touch attribution models.

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Marketing Attribution Multi-Touch Attribution Allocation Multi-Channel 126

Engagio

MARCH 20, 2019

The problem of Marketing Attribution has been challenging marketers ever since there’s been marketing. So, why is attribution so hard for marketers? Attribution is Hard. Attribution is Hard. Multi-channel interactions : customers interact with businesses on multiple channels, online and offline.

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Lead Ranking Multi-Touch Attribution Lead Scoring Marketing Attribution 89

Adobe Experience Cloud Blog

APRIL 22, 2019

80% of high-net-worth investors under 40 say they would leave their firm if it fails to provide an integrated channel experience ( Frost & Sullivan ). 80% of high-net-worth investors under 40 say they would leave their firm if it fails to provide an integrated channel experience ( Frost & Sullivan ). 3) Build Trust.

Work Management 133

Work Management Marketing Management Multi-Touch Attribution Marketing & Strategy 133

Engagio

OCTOBER 1, 2019

In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.). Need for multi-channel orchestration. It’s time for marketers to adjust the sails.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Heinz Marketing

FEBRUARY 8, 2021

People know Jon Miller as the co-founder of Marketo , but his OG status goes beyond that. So from Epiphany, to Marketo, to being the first person I heard anywhere utter, “This is no longer going to be a lead based effort. Pacific you can find the transcription and recording here on the blog every Monday morning. What’s Next?!

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Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 100

Adobe Experience Cloud Blog

SEPTEMBER 13, 2016

However, the key is not only to target these high-value accounts as a whole, but also to identify key decision-makers within each one and launch personalized campaigns across channels that resonate with their unique needs and attributes. In many cases, that is easier said than done. Targeting and Management of Named Accounts.

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Account Based Marketing ABM Lead Scoring Lead Ranking 48

SnapApp

DECEMBER 12, 2017

Developments in multi-variate testing and audience targeting will further empower marketers in 2018. . . Chatbots will become a primary channel for lead and customer education. . We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. .

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Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

LeadSloth

JANUARY 12, 2010

Manager, Inbound Marketing, Marketo. 2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Integration of Social Media, Inbound Marketing and Marketing Automation.

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Marketing Automation Services Marketing Automation Sales Management Automation 100

QuanticMind

OCTOBER 26, 2017

Day 3 of #SMX East wraps up with insights on attribution, video ads and more discussion of analytics. Attribution: “How to Develop Multichannel Attribution Models That Move the Needle” by Janet Driscoll Miller. Attribution: “An Attribution Journey” by Adam Proehl. SMX East 2017, Day 3.

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Marketing Attribution Top of Funnel Analytics Lead Ranking 40

Full Circle Insights

JULY 13, 2023

SAN ANTONIO, Texas,  July 13, 2023 — Scaleworks, the B2B SaaS-focused venture equity firm, today announced its acquisition of Full Circle Insights, known for helping companies drive pipeline growth through their marketing attribution and campaign measurement platform. The terms of the transaction were not disclosed.

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Full Circle Insights Marketing Attribution Lead Ranking Sales Management 52

Full Circle Insights

MAY 20, 2022

Marketing Attribution and Funnel Metrics Are Still the Key. So, if B2B marketers can identify behavior patterns that kick off the buying cycle, they could serve up content that could act as a “start” button for further engagement. Intro to Full Circle Campaign Attribution. Building a Solid Case for Attribution to the CMO.

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Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Full Circle Insights

NOVEMBER 25, 2020

So never act like they are. Clearly communicate which channels, platforms and ad campaigns are working best. By: Rodric Bradford . This post was originally published on Martech Today. So how do you break down agile marketing to executives with scenarios and terms that are relevant in their world? Begin with budget. Talking tools.

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Planning Lead Ranking Sales Management Marketing Attribution 52

Adobe Experience Cloud Blog

APRIL 8, 2014

The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. Channels proliferated, and then converged; information turned into a tidal wave; and customer expectations for new experiences rose to new heights. 1) Isolated channels —> coordinated experiences.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Paid Search Agency 48

Martech

FEBRUARY 25, 2022

Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web). Social campaigns enable marketers to reach existing segments in social channels or to expand to reach new contacts that resemble existing profiles.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 120