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Questions To Ask When Evaluating Marketing Automation Tools

SmartBug Media

You’re on the hunt for a marketing automation tool? Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals?

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4 Marketing Technologies Every Company Needs to Embrace

Valasys

The digital market is one of the leading reasons for this revolution. Today’s digital world demands you to leverage the power of technology to stay ahead of the marketing curve. Automation Platforms Marketing automation platforms and softwares are widely used and trusted in the business industry.

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Approaching AI + GTM Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”

ANNUITAS

There is no question that AI can have — and already is having — a measurable impact on go-to-market programs. Our research suggests that a fifth of current sales-team functions could be automated,” claims McKinsey. AI Requires GTM Strategy Yet here’s the catch that requires constant reminding: AI isn’t automatic.

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How to Create Squeeze Pages That Generate Tons of Leads

Hubspot

At least, that's what you're hoping as a digital marketer — to show up in your audience's inbox. That's because capturing emails is an important tactic marketers use to gather leads. To do so, you've probably created a lead magnet or content offer. It's a tale as old as time for those in online marketing.

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TheCustomer QT – June 22, 2021

The Customer

Quick-Take: According to the UK email and marketing benchmark 2021 from Campaign Monitor , retail had the lowest unsubscribe rate for email marketing of any industry across billions of email interactions. It’s not just the way marketers communicate externally that has a bearing on a brand’s carbon footprint.

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Hubspot Alternatives

TrustRadius Marketing

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . Hubspot: Getting to Know a Marketing Automation Favorite. Let’s jump in.

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9 Website Marketing Ideas for Manufacturing Companies

Brandpoint

Make your blog a conversion point When marketers think of conversion points on a website, the blog isn’t often the first place we think to optimize. Implement video on your landing pages Videos are awesome tactics for showing off what your company does. Then work with them to emphasize their opinions/thoughts on your company.