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S#*t PR People Do That Journalists Hate, Volume 2 [SlideShare]

Hubspot

This includes, but is not limited to, surprise visits, gag gifts, hostile pitches, and guerilla marketing (to name a few), which more often than not inspires rage instead of coverage. To that end, a little over a year ago, we chronicled the top gripes journalists have with PR people.

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Help! My Brand Went Viral: 12 Small Brands That Made It Big

Hubspot

They have agencies and well-staffed marketing teams standing by to handle the good, the bad, and the ugly that can result when brands go viral. But what happens to the little guys? What happens to small brands that hit on marketing gold, kind of by accident? Below, we're taking a look at how small brands have handled their 15 minutes of viral fame.