ANNUITAS

MARCH 19, 2020

Meeting targets for Qualified Leads, Opportunities and Revenue for the quarter and the year without the use of events, a key Engagement Channel for demand, will prove challenging. Reallocate Engagement Channel Spend and Rebalance the Portfolio. At ANNUITAS, we measure the impact of an Engagement Channel by analyzing its elasticity.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

ANNUITAS

OCTOBER 15, 2020

Continuing to measure your success this way keeps you trapped in a cycle of random acts of marketing. And because you aren’t measuring the specific impact of engagement channels and content, you can’t be sure that the marketing campaign you’re going to execute will be successful or not. What’s the problem with vanity metrics? .

Blast Campaigns 147

Blast Campaigns Elasticity Eye-Tracking B2B Thought Leadership 147

Biznology

NOVEMBER 27, 2018

With the early 2000s came a new national Competition Act in 2002, along with rapid globalization and demands from a growing middle class. This channel is likely to continue to grow, as exchanges multiply, regulations relax, and SMEs enter the formal sector in larger numbers. Think of it like the Toyota / Lexus model.

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

Biznology

NOVEMBER 27, 2018

With the early 2000s came a new national Competition Act in 2002, along with rapid globalization and demands from a growing middle class. This channel is likely to continue to grow, as exchanges multiply, regulations relax, and SMEs enter the formal sector in larger numbers. Think of it like the Toyota / Lexus model.

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

ANNUITAS

JUNE 6, 2023

GTM transformation — specifically, shifting from random acts of marketing and sales to building a perpetual growth engine — has significant implications for the KPIs we use to optimize our go-to-market programs and processes. This is an approach we refer to at ANNUITAS as Converged Growth.

Marketing Analytics Tools 130

Marketing Analytics Tools Optimization Elasticity Multi-Touch Attribution 130

ANNUITAS

SEPTEMBER 15, 2020

It’s an engagement channel; a place where you connect with your buyers and offer relevant, valuable, substantive information. Social media has been around since 1997 , but it didn’t explode in popularity until 2006. From then on, the way we communicated was never the same. B2B is boring. This misconception is, in my opinion, the worst one.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

ANNUITAS

OCTOBER 1, 2020

Your senior leadership (including CEO, head of sales and head of marketing) claim they are ‘aligned’ on go-to-market vision, but at the individual marketer and seller level, there is a complete lack of cohesion, and all around there are lots of random acts of sales and marketing. Said differently, everyone has a demand problem at this point.

Work Management 162

Work Management Demand Marketing Management Marketing Automation Services 162