ANNUITAS

MARCH 19, 2020

Meeting targets for Qualified Leads, Opportunities and Revenue for the quarter and the year without the use of events, a key Engagement Channel for demand, will prove challenging. Reallocate Engagement Channel Spend and Rebalance the Portfolio. At ANNUITAS, we measure the impact of an Engagement Channel by analyzing its elasticity.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Biznology

NOVEMBER 27, 2018

With the early 2000s came a new national Competition Act in 2002, along with rapid globalization and demands from a growing middle class. This channel is likely to continue to grow, as exchanges multiply, regulations relax, and SMEs enter the formal sector in larger numbers. Think of it like the Toyota / Lexus model. Yes, they are.

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

Biznology

NOVEMBER 27, 2018

With the early 2000s came a new national Competition Act in 2002, along with rapid globalization and demands from a growing middle class. This channel is likely to continue to grow, as exchanges multiply, regulations relax, and SMEs enter the formal sector in larger numbers. Think of it like the Toyota / Lexus model. Yes, they are.

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136