Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis
ANNUITAS
MAY 13, 2021
Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. It represents a shift from a tactical, ‘random acts’ demand state to a sustainable and strategic mode for enterprise organizations. This analysis focused on the Salesforce ecosystem, given its critical mass.
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