Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Cost per Acquisition 129

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 129

Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Colorado CPA. What Do All These Privacy Laws Have in Common? The DPO must act on your written request. Nevada SB220.

Act-On 98

Act-On Privacy Cost per Acquisition CPA 98

Liveintent

DECEMBER 21, 2021

This September, Apple released iOS 15 and its Mail Privacy Protection (MPP) feature. The headlines largely centered around probes into major companies, but if you blinked, you might have missed some key announcements. Publishers should continue to engage in privacy-first practices and keep an eye on new laws.

Privacy Protection 127

Privacy Protection Marketing Analytics Tools Cost per Acquisition CPA 127

Zoominfo

AUGUST 11, 2022

These laws limit how businesses collect, use, and share personal data, responding to increasing concerns about the ballooning presence of online data-collection and the growing ecosystem of companies that buy and sell consumer data. The more hands a person’s information passes through, the more likely a hacker can access it.

Privacy 100

Privacy Opt-out Opt-in Privacy Policies 100

Choozle

JUNE 13, 2022

The changing privacy laws surrounding consumer data puts marketers in the position to assume the risks involved when launching campaigns. Risks can vary widely, in part because there’s no single comprehensive federal law regulating how most companies collect, store, or share customer data. State laws.

Privacy 77

Privacy Privacy Policies Opt-out Advertising Agencies 77

Convert

JULY 12, 2022

With the introduction of Connecticut SB 6, commonly referred to as the Connecticut Data Privacy Act or “CTDPA” , Connecticut has joined the ranks of US states like California, Virginia, Colorado, Nevada and Utah that have passed comprehensive privacy laws to protect individuals’ personal information. Colorado CPA.

Privacy 52

Privacy Privacy Policies Cost per Acquisition CPA 52