Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Cost per Acquisition 122

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 122

Liveintent

DECEMBER 21, 2021

This September, Apple released iOS 15 and its Mail Privacy Protection (MPP) feature. Privacy was a central theme in 2021. The headlines largely centered around probes into major companies, but if you blinked, you might have missed some key announcements. Apple’s iOS 15.

Privacy Protection 127

Privacy Protection CPA Cost per Acquisition Marketing Analytics Tools 127

Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Colorado CPA. What Do All These Privacy Laws Have in Common? Nevada SB220. Virginia CDPA. California CDPA. Europe GDPR.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

Zoominfo

AUGUST 11, 2022

These laws limit how businesses collect, use, and share personal data, responding to increasing concerns about the ballooning presence of online data-collection and the growing ecosystem of companies that buy and sell consumer data. The more hands a person’s information passes through, the more likely a hacker can access it.

Privacy 100

Privacy Opt-out Opt-in Privacy Policies 100

Choozle

JUNE 13, 2022

The changing privacy laws surrounding consumer data puts marketers in the position to assume the risks involved when launching campaigns. Risks can vary widely, in part because there’s no single comprehensive federal law regulating how most companies collect, store, or share customer data.

Privacy 75

Privacy Privacy Policies Opt-out Advertising Agencies 75

Convert

JULY 12, 2022

The Utah Consumer Privacy Act (UCPA) The Colorado Privacy Act (CPA) The Nevada State Privacy Law (SB200) The Virginia VCDPA CCPA (as amended by the California Privacy Rights Act (CPRA)) The European General Data Protection Regulation (GDPR). Colorado CPA. Same Privacy Rights as other State Laws.

Privacy 52

Privacy Privacy Policies CPA Cost per Acquisition 52