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HubSpot Default Themes Explained

SmartBug Media

Web developers and marketers now have a powerful tool to quickly craft stunning websites: HubSpot Default Themes. These are the secrets to using and getting the most out of HubSpot Default Themes. What are Default HubSpot Themes? HubSpot Default Themes act like starter packets for designing your website.

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Content marketing: What it is and why marketers should care

Martech

But these days, a more accurate statement is probably: customer experience is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. In this post, we’ll cover: What is content marketing? How effective is content marketing?

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Blog vs. Podcast: Which Is the Best Choice for Your Business?

Hubspot

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. DemandMetric ).

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The 9 Benefits of Choosing the HubSpot CMS as Your Website Platform

SmartBug Media

HubSpot's content management system (CMS Hub) is not your average CMS. The CMS Hub is the next generation of website platforms because it allows companies to integrate their external-facing brand with their internal sales and marketing engine. Talk about a juggling act!

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UX Best Practices for Forms (and Higher Conversions)

SmartBug Media

These items act as the enemy of submissions that we must defeat. Of course, you should try to qualify all leads before sending them to a form page by understanding inbound marketing personas so that you can ensure that you are directing your visitors to the correct content or offer for them to consume. Reducing Attrition.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. Emails are delivered through ExactTarget.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . Marketers are now so inundated with possibilities, it’s hard to know which metrics to report and act on. . . The Top 10 B2B Marketing Metrics to Measure in 2018. .