Remove Act-On Remove Buy Remove Narrowcasting Remove Youtube
article thumbnail

Redefining the Role of the CMO

Buzz Marketing for Technology

Nick – My role was to guide us thought a crisis time where we launched a 10M ad campaign to stem redemptions and customer defections – now our customer numbers are up, revenue are up, retention is up – CMO role is about acting when the chips are down! Jeff – Moving the business model from broadcast to a narrowcast model.

CMO 100
article thumbnail

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding, for example, is a type of programmatic ad buying. Real-time bidding, for example, is a type of programmatic ad buying. And why wouldn’t they be? 2) Programmatic Advertising. will be programmatic by 2020.