Redefining the Role of the CMO
Buzz Marketing for Technology
OCTOBER 30, 2008
Nick – My role was to guide us thought a crisis time where we launched a 10M ad campaign to stem redemptions and customer defections – now our customer numbers are up, revenue are up, retention is up – CMO role is about acting when the chips are down! Jeff – Moving the business model from broadcast to a narrowcast model.
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