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4 Marketing Technologies Every Company Needs to Embrace

Valasys

In this era of extreme development and growth, the business industry has transformed into a battleground. With the introduction of newer and smarter marketing softwares and technology each day, companies have countless opportunities to achieve their business goals and connect to their consumer market effectively.

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Hubspot Alternatives

TrustRadius Marketing

Hubspot has many draws: its forever free CRM, its integrated sales, marketing and service hubs, and its wide network of support. While Hubspot offers sales and service software, it is most widely reviewed for its marketing automation solution. Then, we will give you the same information on 5 of its top competitors. . Let’s jump in.

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Questions To Ask When Evaluating Marketing Automation Tools

SmartBug Media

Not only have you made a fantastic decision for your business, but you’ve come to the right place for guidance through the process. You’ll want to know how else these marketing automation platforms can integrate with other areas of your business. You’re on the hunt for a marketing automation tool? Integration with a CRM?

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

LinkedIn is arguably the best option for A/E/C marketers as it allows them to reach an exclusively business audience and narrow the focus to users’ specific locations, industries, job titles, etc. Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges.

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Popular Tech in Travel and Tourism

TrustRadius Marketing

Travel and tourism is big business in the United States. In an effort to get you and your loved ones outside and exploring the world around you, these organizations – called Destination Marketing Organizations, or DMOs, – encourage major pop culture conventions, tournaments and business meetings to come to a city near you.

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The Tech Stack You Need to Successfully Execute ABM: 70 Tools to Use

SmartBug Media

As you consider the funnel stages and where your company needs to focus, you'll use technology for key ABM activities, such as finding data on ICPs, storing customer information, communicating with key stakeholders, and running ads. Below, I've broken technology out based on how your company could use it to facilitate ABM. Salesforce.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Marketers are now so inundated with possibilities, it’s hard to know which metrics to report and act on. . . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: