Biznology

MARCH 23, 2018

So if a prospect leaves behind a business card at a trade show, for example, the exhibitor should feel comfortable following up with an email. Readers argued that nothing justifies opt-out email behavior — which is ironic because opt-out is in fact the guideline operational under the CAN-SPAM Act. But hold on. Ironic, isn’t it?

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

markempa

SEPTEMBER 12, 2007

According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. Okay, not really. Bottom line: its the numbers.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Biznology

SEPTEMBER 25, 2015

Using social and hashtags for key events such as trade shows and the football World Cup 2014 improved our brand awareness. Quite simply, it was customer driven. Customers have changed the way that they buy, and therefore we need to change the way we sell. B2B Data-Driven Marketing: Sources, Uses, Results , by yourself. Thanks, Martyn!]

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

markempa

MARCH 30, 2005

B2B must stop copying B2C - we’re not Coca-Cola, Disney or McDonalds - so let’s stop acting like it! Recent research shows that reputation makes a huge difference for B2B companies in the following areas; demand creation, lead generation and overall revenue growth. They have it wrong. Word of mouth is all about our reputation.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120