Act-On Advertising Channels Digg WOM 
Buzz Marketing for Technology
APRIL 15, 2010
It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. The downside of poor customer service has been well documented on the web because social media acts as the accelerant to negative WOM (think Dell Hell, Motrin Moms, and most recently Nestle). Tweet This!
Buzz Marketing for Technology
MAY 19, 2010
Many people take a classic approach to social media and treat it like just another media channel and expect to see instant results like they do with other online media like banners, text links and search. This is why they find it hard to see results that make for a strong ROI. So why wouldn’t you center you social media efforts in this area?
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