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Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

Martech

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Lee said in a statement.

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Display advertising: glossary of key acronyms and terms

Bannerflow

An acquisition is determined when a user signs-up, makes a purchase, or performs a desired action in response to an ad. Ad agency. A company that provides services such as buying, tracking, creating, and planning ad campaigns on behalf of their client. Ad exchange. Ad network. Acquisition. Attribution.

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How to Create A Successful Direct Mail Campaign

TrustRadius Marketing

Amy Paterson is a Marketing professional with over 14 years’ experience planning events, designing ads, website maintenance, building content for web/social/newsletter campaigns, creating and editing marketing materials, and acting as liaison to the sales team of 15 account executives nationwide. The Target.

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What is programmatic advertising?

Bannerflow

Knowing the basics of programmatic and how it works is essential for marketers. Programmatic advertising has been referred to by many as the ‘blackbox’ of online marketing, filled with jargon and almost exponential in its growth. As a digital marketer, you most likely will have heard of programmatic advertising.

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Why You May Want to Rethink Data, Privacy, and Content

Content Marketing Institute

This concern should also extend to the work we do as content marketers. Here’s a look at some recent articles that have the CMI team (and, likely, other content marketers) pondering big questions about what data we can collect and what practices and processes we should follow to create trustworthy content experiences for our audiences.

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The Ultimate Guide to Real Estate

Hubspot

That’s why we’ve compiled this guide, and our reasoning is twofold: to help consumers better understand the real estate process and to equip real estate agents to better market their business. The real estate agent acts as a liaison between buyers or sellers and the industry itself. Listing and marketing the property.

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The Ultimate Guide to Real Estate

Hubspot

That’s why we’ve compiled this guide, and our reasoning is twofold: to help consumers better understand the real estate process and to equip real estate agents to better market their business. The real estate agent acts as a liaison between buyers or sellers and the industry itself. Listing and marketing the property.