Martech

JULY 29, 2022

Decide whether or not you need to engage in a formal RFI/RFP process. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. — Narrow your list down to those vendors that meet your criteria. Questions to ask at the demo. Account-based marketing: A snapshot.

Enterprise Management 111

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 111

B2B Marketing Directions

JULY 9, 2022

They argue that a realistic business case is needed for prospective technology acquisitions, they describe the importance of choosing an appropriate selection team, and they explain why the selection team needs to determine how decisions will be made before the selection process begins.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

SalesChoice

OCTOBER 24, 2016

In June 2016, the WhiteHouse published a formal request for information , or RFI , about the possibilities and risks of AI. California based PredictionIO, a recent acquisition, is getting immediate access to the entire Salesforce clouds. IBM ran with this consideration and published Preparing for the Future of AI.

Marketing AI 20

Marketing AI RFI Marketing Management Ideal Customer Profiles 20

Buzz Marketing for Technology

JUNE 27, 2008

• Completing a request for proposal (RFP) or request for information (RFI) (checklist) • Forecasting inventory and sales requirements (printed spreadsheet). • Conducting a merger and acquisition (diagram and checklist) • Managing ‘shrink’ (printed spreadsheet).

Work Management 100

Work Management Studies Enterprise Management Marketing Management 100

Convert

DECEMBER 8, 2023

What Guardrail Metrics Were You Hoping to Move with the Tool Acquisition? RFI documents are similar, so a template like this would work. Need inspiration to populate your RFI document? If not, you can skip to outlining why you need a new tool. Do You Have Enough Traffic to Test? A/B testing doesn’t work for low-traffic websites.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Convert

JULY 18, 2022

What Guardrail Metrics Were You Hoping to Move With the Tool Acquisition? RFI documents are similar, so a template like this would work. But also importantly, get the name and contact info of the person responsible for answering the RFI. Or were you on a free tool and wanted to amp up your testing beyond its limits?

Budget Programs 98

Budget Programs Enterprise Management Work Management Marketing Management 98