Acquisitions, Marketing Proposals and RFI

[Book Review] "The Right Way To Select Technology"

B2B Marketing Directions

JULY 9, 2022

Source: Rosenfeld Media, LLC It's been crystal clear now for several years that marketing and technology have become deeply entwined, and that the number of marketing-related technologies has been growing at an exponential rate. So, the marketing technology landscape has grown by an astounding 6,521% since 2011.

Enterprise Management

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IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

JUNE 27, 2008

The field research component of the study was conducted by an ethnographer (the first author) and was reviewed by a project team whose 12 members included IT specialists in design, development, marketing, product management, and research. The project team included people from design, development, marketing, product management, and research.

Work Management

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B2B Marketing Zone

[Book Review] "The Right Way To Select Technology"

IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

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