SmartBug Media

APRIL 12, 2021

However, accurately measuring the impact of your content marketing efforts is key for honing in on what works and beating the competition. Once you know the ROI of your efforts, it’ll be easier to improve your future strategies as well as show your boss or client the value of your content. Make your marketing budget go further.

ROI 66

ROI Top of Funnel Content Marketing Lead Ranking 66

Outbrain

MAY 1, 2019

They’re also leveraging chatbots in conjunction with customer service reps to find the most frequent pain points and wants from customers. In addition to all of this wholesome feedback and understanding, VR, AR, and computer vision are starting to become massive components to every brand’s e-commerce strategy. Courtesy: BrandBox.

Marketing Budget 24

Marketing Budget Dwell Word of Mouth Marketing Mix 24

Lead Liaison

APRIL 8, 2019

In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on. Just look at the list of recent acquisitions on MarTech Today. I’ve never been one to be shy about comments.

Lead Liaison 11

Lead Liaison Marketing Management Marketing Automation Services Leadlander 11

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122