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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

I believe we’ll see a lot more CMO’s surface out of the hype quagmire, realize this, and invest and adopt practical data acquisition, integration, enrichment, and actionability strategies as their priority in 2017. PR Analytics from Cision or Trendkite. Category #2: Identity Management. What DO they trust? The INFLUENCERS.

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Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?

Content Standard

It’s about long-lead customer acquisition and retention. Content is also great for feeding the entire sales funnel, not just new acquisitions. Once you have made these changes, reach out to new bloggers and experts and measure how your content climbs in terms of Google rank.

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Differences Between PR, Marketing, and Advertising and Their Applications

PureB2B

You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns. In this guide, you will discover the major distinction between PR, advertising and marketing, including when to deploy them. An important point to note about PR is that it is earned.

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Differences Between PR, Marketing, and Advertising and Their Applications

PureB2B

You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns. In this guide, you will discover the major distinction between PR, advertising and marketing, including when to deploy them. An important point to note about PR is that it is earned.

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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

New Breed of Analysts - PR Meets Marketing , April 18, 2010 The landscape has drastically changed for analyst relations over the past few years. When I first started PR, there were just a handful of analyst firms with a few independent firms. But it’s not enough just to support bloggers. I like numbers.