Most Exciting Marketing Technologies to Adopt in 2017
Leadspace
JANUARY 4, 2017
I believe we’ll see a lot more CMO’s surface out of the hype quagmire, realize this, and invest and adopt practical data acquisition, integration, enrichment, and actionability strategies as their priority in 2017. Getting the RIGHT data, in real-time, and ACTIONING it is what’s important, not “MORE” or “BIG” data. What DO they trust?
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