Remove Acquisitions Remove Jigsaw Remove PR
article thumbnail

Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

I believe we’ll see a lot more CMO’s surface out of the hype quagmire, realize this, and invest and adopt practical data acquisition, integration, enrichment, and actionability strategies as their priority in 2017. PR Analytics from Cision or Trendkite. Category #2: Identity Management. We’ve got “Big Data”.

article thumbnail

Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?

Content Standard

It’s about long-lead customer acquisition and retention. Content is also great for feeding the entire sales funnel, not just new acquisitions. Providing high-quality, rich content is a fundamental way to stand out and makes the lives of your digital PR and outreach teams so much easier.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Differences Between PR, Marketing, and Advertising and Their Applications

PureB2B

You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns. In this guide, you will discover the major distinction between PR, advertising and marketing, including when to deploy them. An important point to note about PR is that it is earned.

article thumbnail

Differences Between PR, Marketing, and Advertising and Their Applications

PureB2B

You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns. In this guide, you will discover the major distinction between PR, advertising and marketing, including when to deploy them. An important point to note about PR is that it is earned.

article thumbnail

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

New Breed of Analysts - PR Meets Marketing , April 18, 2010 The landscape has drastically changed for analyst relations over the past few years. When I first started PR, there were just a handful of analyst firms with a few independent firms. How will the Salesforce/Jigsaw acquisition change the B2B industry?

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. As long as sales is quarterly-driven, the need to ring this bell never ends.