Biznology

JANUARY 23, 2013

Photo credit: Wikipedia. Then, Leadspace scours the Internet, social networks and scores of contact databases for look-alikes and immediately delivers prospect names, fresh contact information and additional data about their professional activities. How LevelEleven took its prospecting to the next level.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

LeanData

APRIL 8, 2015

There’s a good background story about it on Wikipedia.). Rather than just generating a pile of leads, what happens when you show how leads match into accounts with pending or active opportunities, or leads into customers for upsell programs? Companies like BearingPoint, HP, and Xerox are noted as the early adopters.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

There’s a good background story about it on Wikipedia.). Rather than just generating a pile of leads, what happens when you show how leads match into accounts with pending or active opportunities, or leads into customers for upsell programs? Companies like BearingPoint, HP, and Xerox are noted as the early adopters.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

There’s a good background story about it on Wikipedia.). Rather than just generating a pile of leads, what happens when you show how leads match into accounts with pending or active opportunities, or leads into customers for upsell programs? Companies like BearingPoint, HP, and Xerox are noted as the early adopters.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

Paul Gillin

JUNE 24, 2010

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” In the example below, lead activity appears to correlate positively with traffic to a company blog. Most CRM systems are good at tracking customer activity after leads come in.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Hubspot

JUNE 19, 2014

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. Examples: Salesforce.com, Google. CAC: Customer Acquisition Cost. CoCA: Cost of Customer Acquisition (See CAC). LTV:CAC: Ratio of Lifetime Value to Customer Acquisition Cost. Find out why.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28