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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

The management team expects marketing to lower customer acquisition costs. For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing. Marketing Operations: Operations cover the tools and data for managing the “back-office” of marketing.

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

The management team expects marketing to lower customer acquisition costs. For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing. Marketing Operations: Operations cover the tools and data for managing the “back-office” of marketing.

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MarTech Europe preview: here’s what to expect in 6 weeks

chiefmartech

We’re only six weeks away from MarTech Europe in London, November 1-2, and I’m thrilled with the program — an incredible roster of speakers bringing deep insights and experience across the intersecting fields of marketing, technology, and management.

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Sales Pipeline Radio, Episode 104: Q&A with Jocelyn Brown

Heinz Marketing

Our Guest, as VP of Customer Success at Allocadia, Jocelyn Brown is dedicated to helping Allocadia’s customers achieve the highest levels of Marketing Performance Management and maximize the business value of their investments. Their barrier to leave is very low. I think those that haven’t figured that out yet are behind.

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

The management team expects marketing to lower customer acquisition costs. For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing. Marketing Operations: Operations cover the tools and data for managing the “back-office” of marketing.

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Why International Expansion Is a Huge Business Growth Hack

Single Grain

Supply Chain Optimization : A global presence allows for more efficient supply chain management and logistics. Cultural and Language Barriers Language, customs, traditions and consumer behavior can pose substantial challenges to global growth , especially if businesses don’t conduct market research before their expansion.

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9 B2B Marketing Trends to Watch in 2020

Circle Studio

Live streaming events as an alternative to webinars. Experiential marketing and immersive live events. Live events such as tradeshows and conferences have been a staple in B2B marketing for decades. But in many cases, B2B live events are in need of evolution and this will be largely influenced by the B2C approach.