markempa

SEPTEMBER 12, 2016

I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). That means, their competitors, their customers, their prospects, their partners, etc. Jigsaw was a great acquisition. images/2016/09/Jim-Fowler-interview.mp3.

Jigsaw 120

Jigsaw Growth Marketing Enterprise Management Work Management 120

Digital B2B Marketing

JANUARY 10, 2012

Here are three organizational issues for marketers identified by IDC (via a DemandGen report, link at the bottom of this post): No central ownership of customer data and data acquisition. The business sees a huge repository of customer and prospect data it believes is valuable for email marketing. Will you know what records to remove?

Buy 100

Buy Email Marketing B2B Marketing Jigsaw 100

Markempa

SEPTEMBER 12, 2016

Learn how in this in-depth interview with Jim Fowler, CEO of Owler on what he’s learned to drive fast growth How can you drive fast growth with B2B marketing? I first met Fowler when he was the co-founder of the cloud-based contact management platform Jigsaw, which he sold to Salesforce.com for $175 million (now Data.com).

Jigsaw 40

Jigsaw Salesforce.com B2B Marketing Startups 40

Leadspace

JANUARY 4, 2017

I believe we’ll see a lot more CMO’s surface out of the hype quagmire, realize this, and invest and adopt practical data acquisition, integration, enrichment, and actionability strategies as their priority in 2017. The customer (again, whether B2B or B2C) simply is becoming de-sensitized and numb to these blatant media tactics.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. Synchronizing prospect and opportunity databases is key.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

PureB2B

AUGUST 19, 2021

This is besides the fact that the pressure to produce a large volume of conten t causes B2B companies to worry if they are properly bridging the gap between quality and quantity. If your B2B firm decides to adopt diversity for its board of directors and include more persons of color, there would be a need to alert the media.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

PureB2B

AUGUST 19, 2021

This is besides the fact that the pressure to produce a large volume of conten t causes B2B companies to worry if they are properly bridging the gap between quality and quantity. If your B2B firm decides to adopt diversity for its board of directors and include more persons of color, there would be a need to alert the media.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62