markempa

SEPTEMBER 12, 2016

I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). Jim: One of my marketers came up to me as we were naming the company, and we were looking at a bunch of different names like Jigsaw. Jigsaw was a great acquisition.

Jigsaw 120

Jigsaw Growth Marketing Enterprise Management Work Management 120

Smashmouth Marketing

AUGUST 19, 2009

relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Search engine marketing (SEM), search Engine Optimization (SEO), blogging and social media strategies all contribute to solid Google rankings.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 18, 2009

For years the world of b2b marketing has used outbound marketing as a source of lead generation. In order to capitalize on this, there's been a rush to successfully implement inbound marketing strategies so that we can capture the leads that are out there stumbling on our sites from various sources.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. The best lists we've seen for the money are from Jigsaw hands down. You can go the next step too, even with a good Jigsaw list, by doing list validation and cleaning. ok, last over-use of 2.0

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. The best lists we've seen for the money are from Jigsaw hands down. You can go the next step too, even with a good Jigsaw list, by doing list validation and cleaning. This is marketing budget 2.0.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

At Marketo, I dedicate a large part of my budget to SEO optimization (via Toprank Online Marketing) to make sure we are number one for most of the top terms in our industry. Don’t believe me- go check out terms like B2B Marketing, Marketing Automation, Lead Scoring and Demand Generation.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Kapost

OCTOBER 31, 2016

What are the core tools that should go into a SaaS marketer’s arsenal? Today, I’m exploring the 12 key marketing technologies that make up the ultimate tech stack for B2B SaaS marketers. Effective marketing strategies, no matter how diverse, share a single trait in common: They’re all customer-centric.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48