Buzz Marketing for Technology

JUNE 27, 2008

Webcasts |. Research & Analysis. Mergers & Acquisitions. Salesforce for Google Apps Webcast. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Webcast: Learn how Accenture, Avanade and Microsoft are helping organizations overcome productivity declines.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Online Marketing Institute

DECEMBER 23, 2010

At the right price. but often leads generated via PPC have a higher Cost Per Acquisition (CPA) than leads provided through RFQ hubs. MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? Are All Leads Created Equal? Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Good leads.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Paul Gillin

JUNE 24, 2010

ROI analysis enforces rigor that leads to better decisions. It may be possible to calculate a payback through extensive customer perception or employee satisfaction analysis, but why bother? Do you suppose the storage giant conducts an ROI analysis before making that decision? Here’s what the analysis would look like: Year.

ROI 50

ROI Paid Content Social Marketing Webcast 50