TrustRadius Marketing

OCTOBER 3, 2022

It’s no secret that winning brands are leveraging intent data throughout the buyer’s journey. From gaining access to rich signals of in-market buyers to incorporating such data in marketing and sales platforms, organizations can quickly identify and reach prospects and build stronger relationships. .

Intent Data 52

Intent Data Account Based Marketing Intent ABM 52

Martech

MARCH 30, 2022

TrustRadius, the software review and evaluation site, which includes martech offerings alongside other software categories, will integrate with Demandbase One allowing B2B marketers to engage with in-market buyers researching software on the site. Demandbase One is the go-to-market suite offered by ABM specialist Demandbase.

DemandBase 79

DemandBase Intent Peer-to-peer Account Based Marketing 79

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. Reviews as a gateway to buyer intent. Are they accessing pricing data?

Buying Cycle 82

Buying Cycle Intent Ideal Customer Profiles Planning 82

TrustRadius Marketing

OCTOBER 3, 2022

Successful businesses use intent data to reach some of the highest-quality in-market buyers available, while slower-moving companies will miss key revenue-driving opportunities. . Read on to learn more about the different types of intent data and how smart marketers use it to supercharge the effectiv their campaigns.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

OCTOBER 3, 2022

However, downstream second-party intent data is a much richer form of second-party intent data that consists of true in-market signals from users consuming high-quality product-related content, such as reading reviews or comparing products and pricing. This is how we know these are in-market buyers closer to a purchase.

Intent Data 52

Intent Data Intent Top of Funnel Ideal Customer Profiles 52

TrustRadius Marketing

OCTOBER 3, 2022

Downstream intent data indicating that the account is actively researching competitors can prove incredibly valuable. With that knowledge, brands can flag the account for potential churn and proactively engage in retention efforts. . Bottom-of-the-funnel and in-market buyers. Nurture existing customers.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

PureB2B

JULY 2, 2019

Outside vendors will be sending you prospects already on your radar, and if they are not, they most likely want to take a meeting just so they can price shop you for a better deal against their current company or competitors. There are many other ways to find better and more in market buyers than by executing a standard BANT style program.

Demand Generation 62

Demand Generation Demand Generation Top of Funnel 62