Account Based Marketing Digital Transformation MQL Sales Qualified Opportunity 
Ledger Bennett
OCTOBER 28, 2020
The events of 2020 accelerated cross-discipline digital transformation within an array of business landscapes, necessitating marketplace changes likely to instill lasting behavioral norms for buyers and sellers alike. On-Demand Viewers (if applicable) with breakout by audience/attendee category based on your value system.
Ledger Bennett
DECEMBER 28, 2020
As much as this notion of Sales and Marketing Alignment has been pushed, accept it as demand era thinking that at best creates a scenario yielding little more than efficient, contextualized MQL hand-offs, and Marketing still left haggling for revenue attribution. Go All-In on Digital Revenue Teams.
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