Aberdeen

FEBRUARY 4, 2019

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data.

Purchase Intent 40

Purchase Intent Intent Data Purchase Intent 40

Terminus

OCTOBER 29, 2021

I am the co-founder at FullFunnel.io and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A Why Use Account-Based Marketing? The Biggest ABM Myths.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Engagio

DECEMBER 17, 2019

“Intent data” is one of those terms that can make non-engineers wish they’d gotten a degree in computer science in college. Intent data? Intent to do what? And how does data come into it? How can you even quantify intent? They used intent data. How Engagio Gets Intent Data.

Intent Data 62

Intent Data Intent Bombora Co-Registration 62

NetLine

AUGUST 2, 2023

Strategy 2: Account-Based Marketing (ABM) ABM is a targeted approach to B2B lead generation that focuses on high-value accounts rather than individual contacts. By pinpointing and targeting these accounts, you can streamline your marketing efforts and enhance the quality of leads and contacts you acquire.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Engagio

JUNE 2, 2020

A company that was in the marketing for your solution only a few months ago could now be struggling to merely survive. ABM is more important than ever before in this post-apocalyptic COVID-19 world. You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

A company that was in the market for your solution only a few months ago could now be struggling to merely survive. ABM is more important than ever before in this post-apocalyptic COVID-19 world. You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52