Marketing Insider Group

FEBRUARY 13, 2023

It’s now been 20 years since the team at ITSMA coined the term Account-Based Marketing (ABM). I was very fortunate to work with ITSMA (now Momentum ITSMA after their merger) during a good part of my nearly two decades with SAP Marketing (and beyond). ABM is no longer a “nice-to-have” – far from it.

Account Based Marketing 192

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 192

DemandBase

OCTOBER 10, 2018

To support our fellow B2B comrades who find themselves facing a similar scenario, we have created a workbook to help you achieve real results with ABM in 2019. But what happens if you’re committed to Account-Based Marketing and stakeholders haven’t seen the light? Excuse #1: We’re not ready for ABM.

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

Valasys

JULY 26, 2019

Stephen Oachs, CEO of KickFire, acknowledged that B2B organizations depend heavily on accurate firmographic information to accelerate their account-based marketing & sales endeavors. Enhancing the conversational platforms for marketing, specifically the automated Chabot. Enriching the website forms.

API 40

API SIC Paid Search Agency Optimization 40

ViewPoint

AUGUST 2, 2017

This is why account-based marketing processes are so important. The first principal in #ABM is to focus the organization on a single, tightly defined market. Close Rate Required for 10x ROMI*. ROMI = Return on marketing investment. Break-Even Close Rate (1 / (Margin per Deal / Cost per Lead)).

Sales Qualified Leads 192

Sales Qualified Leads Lead Scoring Lead Ranking ROMI 192

Valasys

JULY 30, 2019

Hence, for marketers venturing into display ads, it is important to choose the right format, as thus, they will be able to make most of the medium as well as, will be able to optimize the Return on their Marketing investment (ROMI). Display Ads can also be used for list-based targeting of key accounts.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Valasys

APRIL 3, 2020

Build a best-in-class eCommerce Program. This not only helps in improving the efficiency of marketing campaigns but also helps in optimizing the Return on Marketing Investment (ROMI). This equips organizations to reduce costs and optimize revenue. Handle the Complexity of Your eCommerce Businesses.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52