B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. Over 50 speakers lined up to share their expertise on various ABM-related topics from customer insight and innovation in Ai to sales enablement and content creation. Read on to find out some takeaways from each session.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Modern B2B

AUGUST 14, 2023

In content development, AI tools can accelerate production and time-to-market, but this introduces risk for cultural relevance, sensitivity and accuracy. In understanding communities and trends amongst large datasets, comes increased risk of biases – sometimes biases that have been trained into AI models.

DemandBase 52

DemandBase B2B Enterprise Management Peer-to-peer 52

DemandBase

SEPTEMBER 1, 2020

Since at Demandbase, we’re most qualified to make suggestions for revenue teams about growth and engagement, that’s what we’ll do. Target account selection process update and refresh. Updated Ideal Customer Profile (ICP) and Total Addressable Market (TAM) refresh. After all, who knows when things will be back to “normal.”.

Ideal Customer Profiles 130

Ideal Customer Profiles Work Management DemandBase Marketing Management 130

Heinz Marketing

AUGUST 30, 2021

I think ABM is now kind of in that same kind of weird place. Jamie: Yeah, so my average buyer was the chief revenue officer, head of sales enablement, head of sales ops. .” And so we serve the sales community. I feel like we have made more of that migration. Talk about what you have seen on the front lines.

Ideal Customer Profiles 116

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 116

TrustRadius Marketing

MARCH 16, 2022

10 Free version Premium consulting and integration services Pricing transparency Demandbase Custom pricing provided upon request 9.2/10 ImpactHero is priced at $200 per month for each campaign, with an AI tool that analyzes your content at different points of the buyer journey.

Marketing Automation Services 98

Marketing Automation Services Pricing Price Budget Programs 98

TrustRadius Marketing

MARCH 23, 2022

10 Free version Premium consulting and integration services Pricing transparency Demandbase Custom pricing provided upon request 9.2/10 ImpactHero is priced at $200 per month for each campaign, with an AI tool that analyzes your content at different points of the buyer journey. Click here to read Demandbase reviwews.

Marketing Automation Services 52

Marketing Automation Services Pricing Price Budget Programs 52

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52