How to Operationalize Account-Based Marketing
DiscoverOrg
NOVEMBER 6, 2017
If prospects don’t fit your Ideal Customer Profile, they shouldn’t become leads. But that doesn’t stop a lot of sales and marketing professionals from pursuing any and all hand-raisers, regardless how poorly suited they are. Fit, intent, and engagement. ABM Success Is the Path to Efficient Growth. You already know this.
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