Inbox Insight

NOVEMBER 17, 2023

The multifaceted benefits of intent-based marketing Adopting intent-based marketing strategies can yield a plethora of benefits, such as increased engagement and conversion rates, improved customer experience, and deeper insights into B2B buyer needs and preferences.

Demand Generation 59

Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

Only B2B

FEBRUARY 6, 2024

Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals. Account-Based Marketing (ABM): Leverage intent data to prioritize high-value accounts and tailor personalized outreach efforts.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

6sense

NOVEMBER 7, 2021

But if you can’t watch it now, we’ve identified a few key moments that are worth reading, especially if you’re a newcomer to buyer-intent data and Account-Based Marketing. Because remember, no one intent signal can definitively say the person is going to buy a lot. It’s great stuff.

Webinar Metrics 62

Webinar Metrics Intent Signal Sales Qualified Leads Paid Search Agency 62

SalesIntel

MARCH 26, 2022

Marketing and sales teams can target a specific profile with this knowledge and take a personalized approach for them on demand to increase the likelihood of a purchase decision. With numerous aggregated intent signals, businesses can identify “ready to buy” prospects and fine-tune their campaigns accordingly.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

SalesIntel

AUGUST 6, 2021

Marketing and sales teams can target a specific profile with this knowledge and take a personalized approach for them on demand to increase the likelihood of a purchase decision. With numerous aggregated intent signals, businesses can identify “ready to buy” prospects and fine-tune their campaigns accordingly.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Aberdeen

JULY 12, 2019

There are plenty of reasons to invest in third-party intent data —to improve content marketing strategy, maximize sales enablement, support personalized marketing, or even optimize ABM efforts. What a Marvel Data Visualization Teaches Us About Intent Mapping. Visualizing Intent with Machine Learning.

Intent Data 40

Intent Data Top of Funnel Intent Intent Signal 40

6sense

DECEMBER 9, 2021

6sense’s account engagement platform excels at helping sellers during specific stages of the buyer’s journey, such as when buyers are transmitting intent signals like: First-party intent . Third-party intent (native keyword-based intent, integrated Bombora topics).

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62