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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. They are the bane of marketing and sales teams alike. percent of the respondents answered: de-dupe incoming leads and existing database. De-dupe is not the solution. Duplicate records. often through gritted teeth.

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. They are the bane of marketing and sales teams alike. percent of the respondents answered: de-dupe incoming leads and existing database. De-dupe is not the solution. Duplicate records. often through gritted teeth.

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article thumbnail

Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. They are the bane of marketing and sales teams alike. percent of the respondents answered: de-dupe incoming leads and existing database. De-dupe is not the solution. Duplicate records. often through gritted teeth.

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The 2023 B2B Data Buyer’s Guide For RevOps Leaders

SalesIntel

Data cleansing : Sales Intelligence includes finding flaws in data, correcting them, normalizing data, de-duping it, and keeping the data up to date. Worse, it can interfere with automation by syncing or merging data from inaccurate records or sending duplicate messages. What’s Next?

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The B2B Marketer’s Quick Start Guide: ABM Orchestration

Heinz Marketing

Today’s post is about ABM Orchestration. Check out the previous quick start guide posts on content amplification and sales automation. Account-based marketing has been a popular topic over the last few years. To put it simply, ABM is a B2B marketing approach that targets accounts instead of individual contacts.

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Why I Joined LeanData

LeanData

But the only solution that I could ever see was throwing more people at the problem and have them perform manual tasks like de-duping and routing on a case-by-case basis. It was hardly a fast way to scale! Then I met Evan Liang.

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Why I Joined LeanData

LeanData

But the only solution that I could ever see was throwing more people at the problem and have them perform manual tasks like de-duping and routing on a case-by-case basis. It was hardly a fast way to scale! Then I met Evan Liang.