Rev
MAY 10, 2023
Account based marketing (ABM) on paper sounds like a great idea. What ABM tactics should you use? In this blog post, we’ve put together a list of 9 ABM tactics that you can use to maximize the ROI of your account based marketing efforts. But where do you start? It’s easy! Why does this work?
Golden Spiral
JANUARY 27, 2022
ABM is most powerful when you: Personalize your communication: The more you know about your targets, their pain, and how your solution specifically addresses their concerns, the more productive your ABM will be. Use ABM consistently and purposefully: This is no time for half measures or half-hearted attempts.
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DemandBase
MARCH 23, 2020
After only a couple of weeks, LinkedIn, Twitter and other channels are rife with examples of poorly worded or poorly timed campaigns. Either way, you’ll be glad of the higher return across lifetime value (LTV), win rates, and customer retention that ABM delivers over traditional marketing efforts. More guiding, less selling.
SmartBug Media
APRIL 17, 2020
ABM draws on lead scores to create account scores that surface the accounts most interested in your product. As Marketo Champion Corey Bayless put it, “ABM is about targeting within marketing automation. ABM pulls account information from your CRM into Marketo. ABM pulls account information from your CRM into Marketo.
Martech
SEPTEMBER 29, 2023
DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better. Personality profiling: The long-awaited vision of one-to-one marketing is fast approaching reality, as evidenced by Crystal Knows , a Chrome extension that pops up a personality profile next to a LinkedIn page.
Terminus
JUNE 15, 2021
Progressive marketing and revenue leaders are increasingly moving to full-funnel account-based marketing (ABM) to help support and drive their overall customer acquisition, account expansion, and retention strategies. Demand for Terminus’ leading go-to-market platform continues to accelerate. Keep your eyes on Terminus this year.
Televerde
AUGUST 29, 2019
If you’ve been in the marketing or sales world for more than a minute, you’ve likely heard the term “account-based marketing” (ABM) on a continuous loop. According to ITSMA, ABM is officially the hottest topic in the industry and Forbes recently reported that 86% of companies with an implemented ABM strategy saw incredible ROI.
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