Leadspace

APRIL 5, 2023

Finding the right type of companies within your TAM that need your product is a huge step towards closeable business, but you still need to figure out which of those companies are actually ready to buy your product – this is where intent comes into play. We can determine intent by a company’s search activities.

Lead Ranking 62

Lead Ranking Lead Scoring Intent Paid Search Agency 62

DealSignal

MARCH 2, 2024

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies. However, email campaigns can be challenging to get right.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Zoominfo

JANUARY 26, 2021

Enterprise lead generation is the actual process of attracting and converting these large companies into consumers who have indicated interest in your product or service and, better yet, who may become actual paying customers. You need to target large organizations as a whole entity, which is precisely where ABM comes in.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Only B2B

APRIL 30, 2024

Whether you are launching a product or updating an existing go-to-market strategy, your organization needs a solid GTM strategy to reach the right audience, drive revenue, and sustain economic challenges. By aligning your product or services with value matrices based on key features and benefits, showcase how you stand out.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

ANNUITAS

MARCH 21, 2023

As nearly everyone seems to be talking generative AI, this is not surprising but an addition that adds significant value in terms of potential productivity gains. Now, growth leaders can use Measure in more “full journey” mode, analyzing more customer touch points than those typically found inside a marketing campaign or nurture outreach.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Leadspace

SEPTEMBER 16, 2022

If you work in sales or marketing, there probably hasn’t been a day where you have not heard about implementing or operationalizing intent data to target and engage your prospects effectively. But what is Intent data? This insight often correlates to potential intent to take a specific action. Let’s take a closer look.

Intent Data 62

Intent Data Intent Lead Ranking Marketing Automation Services 62

DealSignal

APRIL 10, 2024

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Hubspot

JULY 15, 2020

One of those buzzwords we're here to demystify is ABM — and especially the myth that it takes a large team, and tons of time, to scale. The truth is, having a leaner team may actually be your secret weapon to successfully implementing ABM. ABM is a Mindset, Not an Isolated Tactic. ABM is a Mindset, Not an Isolated Tactic.

Demand Generation 95

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 95

Terminus

OCTOBER 29, 2021

Read on to learn the process behind these three campaigns, the biggest ABM myths, and the key elements that made these campaigns successful. Put simply, account-based marketing (ABM) is a focused approach to generate sales opportunities with specific accounts instead of marketing to the entire market. The Biggest ABM Myths.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

LeanData

DECEMBER 20, 2022

Today’s digital buyers prefer to remain anonymous while they research your product. And, you’re doing it based on what the data and signals are saying.”. Another common ABM breakdown occurs in the distribution of leads within complex sales teams. From intent signal to outbound execution is happening in one workflow.

Ideal Customer Profiles 95

Ideal Customer Profiles Work Management Marketing Management Account Based Marketing 95

Zoominfo

JANUARY 26, 2021

Enterprise lead generation is the actual process of attracting and converting these large companies into consumers who have indicated interest in your product or service and, better yet, who may become actual paying customers. You need to target large organizations as a whole entity, which is precisely where ABM comes in.

Enterprise Management 130

Enterprise Management Lead Generation Lead Scoring Lead Ranking 130

Martech

MAY 12, 2022

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops. That shows high intent.

Intent 106

Intent Account Based Marketing Bombora Intent Signal 106

Only B2B

FEBRUARY 6, 2024

Put simply, B2B intent data reveals the buying intentions of potential customers. It encompasses various online activities, behaviors, and signals that indicate a prospect’s interest in a specific product, service, or industry. Low-Quality Leads Be Gone : Stop wasting time and resources nurturing unqualified leads.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

SalesIntel

OCTOBER 20, 2021

While advertisements and cold outreach are common strategies for generating leads, buyer intent data is the future of lead and revenue generation. What is Buyer Intent Data, and Why Should It Be in Your Database? They go online, research, seek answers, and learn about tips, tricks, and products.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

Martech

JANUARY 13, 2023

An example deliverable of this high-touch collaboration is using product and engineering know-how to tweak solutions required to help the customer be more efficient or effective. Dig deeper: How ABM strategies can accelerate marketing and sales velocity. Aggregate and mine intent signals across all the sources and tools we are using.

Marketing Analytics Tools 130

Marketing Analytics Tools B2B Sales Marketing & Strategy Marketing Strategy 130

LeanData

APRIL 13, 2023

Today’s successful tech companies are taking a hybrid approach — collecting buying signals traditionally associated with inbound sales and acting on those signals with outbound plays, nurturing prospective customers until they raise their hand for a demo. This data also helps Expedient know which product the visitor was searching for.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing Work Management ABM 52

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. 97% of consumers research products and services before making a purchasing decision. What is intent data? Product comparison and review pages.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. What is Intent Data in a Nutshell? Here are some situations where Buyer Intent data can lead to a 5x faster sales cycle. .

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

DealSignal

DECEMBER 9, 2022

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks and downloads of resources such as e-Books, whitepapers and case studies. Email campaigns.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Engagio

JULY 31, 2017

Marketers and sellers both need much more contextual information on their target prospects and accounts to ensure that outreach is on-time and relevant to each individual and their account. To execute a successful ABM program, marketers need on-demand access to data that helps them: Define and identify high potential customers and accounts.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

TrustRadius Marketing

OCTOBER 3, 2022

Read on to learn more about the different types of intent data and how smart marketers use it to supercharge the effectiv their campaigns. What is intent data? Generally speaking, intent data is a behavioral data set that indicates when a buyer is in the market for a specific product or service.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

6sense

NOVEMBER 2, 2021

That’s not a good look, especially when their ABM strategies include connecting with in-market prospects at the right place, at the right time, in their respective journeys. Why it’s important, including examples of how it affects outreach and deal health. Where it resides — both in terms of internal and external data sources.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62

DiscoverOrg

NOVEMBER 6, 2017

From Peter K Herbert, VP of Marketing at Terminus , an Atlanta-based company helping sales and marketing teams execute ABM campaigns, comes this guest post, a simple, three-part model to operationalize ABM: Fit + Intent + Engagement. Fit, intent, and engagement. ABM Success Is the Path to Efficient Growth.

Account Based Marketing 149

Account Based Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 149

DealSignal

AUGUST 30, 2021

With marketing technology changing the landscape and leveling the playing field, you can leverage ABM strategies to not only hit your monthly numbers — but to exceed them. It’s a good idea to loop in product managers, R&D teams, business development, and other departments that work closely with the solutions you are selling.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

DealSignal

MAY 15, 2022

Intent data is a dataset that proactively identifies potential buyers searching online for similar products and services that your company is selling. When buyers search for particular topics or keywords, those create intent signals based on their searches or page views across tens of thousands of websites across the internet.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

6sense

DECEMBER 8, 2021

But while it feels productive to build your database and send emails, B2B buyers don’t want to be inundated with irrelevant emails, unsolicited calls or give up their anonymity to find out about your solution. At 6sense, we break account-based marketing (ABM) into five steps: Selecting the best accounts. The question is how? .

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing AI Account Based Marketing ABM 62

Content4Demand

SEPTEMBER 17, 2021

Today, we’re taking a deeper look at intent data with Justin Keller, VP of Marketing at Terminus. Justin has helped shape best practices for ABM, multichannel marketing and the application of intent data. For outlining the general themes your audience is interested in, you can’t find a better source than intent data.

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

TrustRadius Marketing

OCTOBER 3, 2022

There is considerable variance in intent data sources, how data is collected and the insights available, so it’s also important to understand the key differences. . Finally, third-party intent data comes from data conglomerates that purchase intent signals from various websites and model the data to monetize.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

Zoominfo

JULY 25, 2023

Your products and services themselves can even be shaped by this information to ensure you’re always offering exactly what your TAM wants and expects — and staying one step ahead of the competition. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Aberdeen

APRIL 17, 2019

Using intent data to identify when a prospect may have a pain that they’re trying to solve as early as possible is the first trick that gives the marketer the upper hand when building their messaging and attracting that prospect. With the rise of ABM, how often do you update and review your target account list ?

Demand Generation 67

Demand Generation Intent Signal Paid Search Agency Intent Data 67

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? 97% of consumers research products and services before making a purchasing decision. What is intent data? Product comparison and review pages.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

6sense

AUGUST 27, 2021

While most ABM vendors didn’t start out with a foundation in predictive models, AI and machine learning have been a core part of the 6sense Account Engagement Platform since our inception. a strong, moderate, or weak fit), both of which can be used for building audiences of accounts for analysis and campaigns or outreach.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

DealSignal

NOVEMBER 1, 2022

How to use B2B intent data Operationalizing intent data: Three use cases The importance of quality intent data eBook: The Definitive Guide to Evaluating & Choosing a B2B Data Provider Learn more about Intent Data. What is B2B intent data? B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

PathFactory

MAY 3, 2022

Product-led growth (PLG) has exploded. Everyone has pivoted to an ABM/ABX strategy. Revenue teams can now scale how they connect content to buyers by combining PathFactory’s Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to easily serve up personalized content experiences.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Engagio

AUGUST 30, 2017

Orchestrating interactions at an account through multiple digital channels and people in your organization is key to the success of Account Based Marketing (ABM). ABM is a go-to-market team transformation to focus your organization on high-value accounts, and it works best when a spectrum of interactions is deployed. click to tweet ).

Planning 91

Planning Account Based Marketing ABM Top of Funnel 91

SalesIntel

OCTOBER 23, 2023

SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent. The Importance of Intent Data in Modern Sales Intent data refers to the information derived from various indicators that signify a potential buyer’s interest or intention to purchase.

Intent Signal 40

Intent Signal Zoominfo Intent Bombora 40