Martech

APRIL 3, 2023

More than half of demand and account-based marketers use conversation automation technologies , according to Forrester’s State of Demand and ABM Tactic Survey. Engagement: Includes metrics such as open rates, click-through rates and time spent in conversation.

Marketing Analytics Tools 125

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 125

Vidyard

OCTOBER 31, 2017

At Fast Forward —Vidyard’s virtual video marketing and sales summit—be the first to hear ideas from Laura Ramos, VP & Principal Analyst at Forrester ; Jeff Loeb, CMO of Vidyard ; Megan Eisenberg, CMO of MongoDB ; and 29 more experts. Lucky for you, you don’t have to answer it alone.

Video Marketing 84

Video Marketing Planning Digital Marketing Funnels Banner Ads 84

DemandBase

JULY 16, 2020

Personalization has increased email open rates from 29 percent to 53 percent and replies from 4.5 With 66-90 percent of buyers doing their research before they reach out (Forrester), it’s important to understand what your target accounts are researching off-site and take action on that insight. percent to 10 percent.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Marketing Insider Group

FEBRUARY 5, 2024

Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. WARC) 94% of B2B marketers implement ABM strategies. WebFX) 80% of marketers plan to augment their ABM budgets. LinkedIn) An ABM strategy can boost marketing revenue by 208%. characters.

Paid Content 218

Paid Content Stats Marketing Budget Webinar Metrics 218

Hubspot

MAY 16, 2017

According to Forrester's Business Technographics Survey in 2016 , buyers use 15 vehicles during the Discover stage. Once you feel like you are getting good results in terms of email open rates and click-through rates, you can expand these initial campaigns and move on to other keywords where you already have content to promote.

Intent Data 73

Intent Data Intent Lead Ranking Campaigns 73

Terminus

DECEMBER 9, 2020

Will we ever see 100% of companies practicing ABM? That’s sort of a trick question – yes, but we won’t call it “ABM” anymore. As teams continue to adjust to increasingly crowded spaces with tightening budgets, a lot of what we call ABM will simply just become smart, B2B marketing. Is ABM just a technology?

Account Based Marketing 55

Account Based Marketing ABM Marketing Budget Top of Funnel 55

6sense

DECEMBER 10, 2021

FireEye: The Next Wave of ABM . Speed and agility are critical in the cybersecurity world, and FireEye has developed innovative ways to address this challenge at scale within its award-winning ABM program. 100 million ABM program using 1.5 5x higher pipeline to bookings conversion rate. Open rates” became engagement.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

SnapApp

OCTOBER 3, 2017

Companies that have adapted to this change are seeing real bottom line benefits: Aligned organizations achieved an average of 32% annual revenue growth while less aligned companies reported an average 7% decline in revenue – Forrester Research. Don't just talk about click-throughs or open rates. 2: Align the organization.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

The Lead Agency

AUGUST 18, 2019

Forrester Research as also predicted that a significant majority of all digital advertising spend will be programmatic over the next few years. In fact, as far back as 2013 85% of B2B marketers found that ABM outperformed other marketing investments in terms of ROI. So, it’s vital that you ensure your emails are mobile friendly.

Trends 114

Trends B2B Marketing Advertising Agencies Paid Search Agency 114

The Lead Agency

AUGUST 18, 2019

Forrester Research as also predicted that a significant majority of all digital advertising spend will be programmatic over the next few years. In fact, as far back as 2013 85% of B2B marketers found that ABM outperformed other marketing investments in terms of ROI. So, it’s vital that you ensure your emails are mobile friendly.

Trends 97

Trends B2B Marketing Advertising Agencies Paid Search Agency 97