Engagio

JULY 31, 2017

To execute a successful ABM program, marketers need on-demand access to data that helps them: Define and identify high potential customers and accounts. In all cases, intent is established by matching keywords relevant for the seller’s offering to the content the prospect engaged with. 1 – Finding the right time to contact prospects

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Leadspace

MARCH 22, 2023

It is typically implemented within the Marketing Automation Platform (Marketo, Eloqua, Pardot, Hubspot, etc.) Buyer Intent is critical, but is it enough to close business? Buyer intent signals are typically the first signal that B2B companies consider to identify interested buyers, and are critical to Account Based Marketing (ABM).

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

PathFactory

MAY 2, 2022

Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

PathFactory

MAY 3, 2022

Everyone has pivoted to an ABM/ABX strategy. Revenue teams can now scale how they connect content to buyers by combining PathFactory’s Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to easily serve up personalized content experiences.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Heinz Marketing

MARCH 1, 2021

Being new to the AI and intent signal and ABM space, what were your perceptions when you really sort of dug in and got started and got a sense for what this playing field looks like? I think you spent years before you came to People.ai, eight years at LinkedIn. We’re working out or Dynamics or Salesforce.

Trigger Marketing 123

Trigger Marketing Intent Signal CMO B2B Sales 123

Directive Agency

FEBRUARY 22, 2019

Account-based marketing (ABM) platforms that include advertising solutions also share in this capability of uploading contact lists. A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45