Rollworks

SEPTEMBER 13, 2018

Account-based marketing (ABM) is not only changing B2B marketing strategy , but also B2B sales as a whole. When marketing and sales come together, they form what is known as account-based selling. 80% of marketers agree that ABM produces higher ROI than other marketing activities. Sell the sales team on the value of ABM.

Account Based Marketing 40

Account Based Marketing ABM Paid Search Agency Top of Funnel 40

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. Demandbase. DiscoverOrg. EverString.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Madison Logic

FEBRUARY 28, 2024

Account-based marketing (ABM) is the most effective way to boost marketing efforts though a hyper-targeted and personalized approach to reaching and engaging in-market accounts. Read on to learn everything you need to know to become an ABM wiz in no time. What Is Account-Based Marketing?

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

Inbox Insight

APRIL 23, 2019

Think about all that digital buyer intent data and micro-signals each user leaves behind – how can piecing that knowledge together help improve the performance of your B2B Content Marketing and Demand Generation activities? Here are 5 types of buyer intent data to investigate: Searching (keyword & queries).

Buyer Intent 61

Buyer Intent Intent Data Demand Generation Intent 61

Madison Logic

DECEMBER 14, 2023

More Focus on the Momentum from Brand Awareness to Demand Generation Marketing teams have often had to tradeoff between their brand and demand activities. This has created an opportunity for B2B marketers to build relationships with potential customers across multiple channels and nurture them into leads.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

SalesIntel

APRIL 2, 2024

Sales intelligence tools enable businesses to collect and deploy sales intelligence in their overall go to market and demand generation strategies, largely eliminating tedious and manual methods with intelligent, automated and highly accurate processes. ZoomInfo’s intent data comes from an in-house engine.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

Engagio

JUNE 2, 2020

ABM is more important than ever before in this post-apocalyptic COVID-19 world. You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e. everything that ABM stands for). ABM programs have been shown to result in significant improvements in pipeline growth.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

ABM is more important than ever before in this post-apocalyptic COVID-19 world. You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e. everything that ABM stands for). ABM programs have been shown to result in significant improvements in pipeline growth.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

The ABM Agency

APRIL 30, 2023

As a CMO at a large B2B SaaS organization, you may be familiar with the concept of Account Based Marketing. Account-based marketing (ABM) is a strategic approach that aligns sales and marketing efforts to target specific accounts with personalized content and messaging. Improved Targeting and Personalization b.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Content4Demand

FEBRUARY 11, 2020

How Assurant Used Content as the Key to ABM Success Tammy Graves and Catherine Boyd, Assurant Kelly Zahoudanis, Content4Demand Monday, 3:10 p.m. Join Content4Demand to learn how Assurant developed and launched its first-ever ABM campaign strategy—targeted to one prospect with huge potential. It goes by so quickly! to 3:50 p.m.

Marketing AI 97

Marketing AI Top of Funnel Content Marketing Planning 97

Inbox Insight

JANUARY 29, 2019

B2B buyers have taken their search online – 70% of the decision-making process is made up of researching digital content and utilizing social channels like LinkedIn to get access to key information ( Ryan Erskine, Forbes ). Marketing Tactic #1: Data-driven targeting. Marketing Tactic #3: Content amplification with flex appeal.

Tactics 92

Tactics B2B Marketing Multi-Channel Work Management 92

Inbox Insight

MAY 10, 2022

With over two-thirds (69%) of senior B2B marketers citing less than ‘high’ confidence levels in delivering sequential messaging across multiple channels, how can they improve their approach in line with the overarching goal – to drive and develop B2B multi channel strategy? What repurposing techniques are key to achieving this?

Multi-Channel 98

Multi-Channel Top of Funnel Paid Content Advertising Channels 98

Inbox Insight

JANUARY 5, 2023

What is demand generation? Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. 4 common misconceptions of demand generation. 4 common misconceptions of demand generation. Demand gen vs lead gen.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Inbox Insight

NOVEMBER 23, 2022

In its simplest form, lead generation is about capturing and stimulating the interest of buyers and involves collecting a potential customer’s information — such as name, email, company name, and job title — and then using that information to target them with customized sales pitches or ad campaigns. Ask yourself questions.

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Heinz Marketing

APRIL 30, 2018

Most of the reasons why marketing can’t prove value and impact are data related, yet we prefer to outsource this – lead qualification, ICP score, account scoring, lead routing are all data problems before they are marketing problems. Which is which persona, what content, what time, and even what channel?

Sales Management 58

Sales Management Lead Ranking Top of Funnel Ideal Customer Profiles 58