Valasys
MAY 10, 2021
On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.
Martech
SEPTEMBER 30, 2021
ABM platform Terminus today announced the acquisition of independent CDP Zylotech, founded by Abhi Yadav and Iqbal Kaur in 2014. First, Terminus says the acquisition makes it the only ABM platform with a standalone CDP purpose-built for B2B. Following the recent Oracle new s, it seems to be open season on CRMs.
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InsideView
OCTOBER 16, 2019
InsideView is delighted to have been named a top five leader in the Top 20 Global Vendors for 2019 market report. . The rankings were based on ratings by more than 1,500 Enterprise and SMB buyers, along with RIA’s own evaluation of each vendor’s ABM execution and strategy. ABM is not new. And with that ABM was born.
Martech
OCTOBER 1, 2021
Good morning, Marketers, and how important to you is your CRM? As we note in the Terminus news below, it seems to be open season on CRMs. But there does seem to be a growing chorus singing the tune that the CRM should be a minor part of the B2B marketing stack, not the hub where everything happens. Is CRM still important to you?
Engagio
NOVEMBER 20, 2017
Whether it’s done by your Marketers, Account/Sales Development Reps or Sales Executives, it’s hard to do ABM without it at any tier. InsideView. Integrating your marketing automation with your CRM system makes it easy to pull this kind of data into your profiles. Tier 1: Deep research. DiscoverOrg.
Engagio
APRIL 18, 2018
Consider many sources of contact data, including: Your existing data – currently living in your CRM, Marketing Automation, or ERP systems. List-building partners – an easy way to supplement your data and add it to your contact profiles in your CRM. InsideView. Where can you find contacts and enrich your existing database?
Customer Experience Matrix
AUGUST 18, 2016
This was a huge project with the almost insanely ambitious goal of making sense of the ABM vendor landscape. What made it challenging wasn’t just gathering detailed information on 40 vendors but the variety of the vendors serving ABM needs. But if nothing else, the report helped to clarify my own thinking about ABM technologies.
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