ABM Companies InsideView Marketing Automation Services 
Martech
OCTOBER 1, 2021
But there does seem to be a growing chorus singing the tune that the CRM should be a minor part of the B2B marketing stack, not the hub where everything happens. What do marketing attribution and predictive analytics tools do? Zylotech will now operate as the Terminus Customer Data Platform. Read more here.
Martech
SEPTEMBER 30, 2021
ABM platform Terminus today announced the acquisition of independent CDP Zylotech, founded by Abhi Yadav and Iqbal Kaur in 2014. Zylotech will now operate as the Terminus Customer Data Platform. Yadav, who served as CTO at Zylotech, will join Terminus as Head of Platform Innovation.
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Engagio
APRIL 18, 2018
Consider many sources of contact data, including: Your existing data – currently living in your CRM, Marketing Automation, or ERP systems. Email conventions– if you know a company uses “first.last@company.com”, then you can figure out email addresses when you only have names. InsideView. on is a viable option.
Engagio
NOVEMBER 20, 2017
Whether it’s done by your Marketers, Account/Sales Development Reps or Sales Executives, it’s hard to do ABM without it at any tier. Each account is treated as a “market of one”, with intensive research and account plans and full buying center mapping. The answer varies by company – and may also vary by account tier.
LeanData
SEPTEMBER 15, 2015
What, he asked four leading CEOs, do they think about the onslaught of tools, products and solutions that are flooding the marketplace? “My My head spins half the time just trying to keep track of what’s out there,” added Joe Lucas, the director of marketing technology at InsideView. And we’re not that big of a company.
chiefmartech
APRIL 11, 2016
The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.
Customer Experience Matrix
AUGUST 18, 2016
Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. This was a huge project with the almost insanely ambitious goal of making sense of the ABM vendor landscape.
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