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Spilling the Tea on Intent Data

Terminus

Shortening sales cycles and boasting lower acquisition costs are things that every marketer wants to nail, and intent is the way to find in-market buyers before they enter the funnel. Your marketing message needs to be closely aligned with surged topics, recently viewed web content, or competitive takedown messaging.

article thumbnail

Spilling the Tea on Intent Data

Terminus

Shortening sales cycles and boasting lower acquisition costs are things that every marketer wants to nail, and intent is the way to find in-market buyers before they enter the funnel. Your marketing message needs to be closely aligned with surged topics, recently viewed web content, or competitive takedown messaging.

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Intent Data: The Good, the Bad, and the Illegal

Terminus

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. — can’t see into the future? Publisher Co-Ops.

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Intent Data: The Good, the Bad, and the Illegal

Terminus

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. . — can’t see into the future?