How Rating Scales Are Composed and Affect the Quality of Actionable Insights | What’s Your Edge?
Vision Edge Marketing
AUGUST 30, 2022
Rating scales, especially Likert Scales, are common in research instruments. Rating scales help us quantify an intangible or abstract concept. . Make Sure Your Rating Scales Produce a Good Melody . The quality of your insights often depends on the quality of your research, especially the research questions.
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